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Exeter City Services

Designed the public-facing website for Exeter's city services, focusing on clear user journeys, iconography and accessible service delivery.

Client
Exeter City Services
Project type
Web design, UX, branding
Role
Designer, UX, illustrator, brand creator
UXWeb designBrandingIllustrationAccessibility

Context

A replacement for the existing Exeter city council website, requiring close collaboration with stakeholders to establish tone, user journeys and a strong graphic identity including service icons.

Contribution

  • Led client workshops to define tone and user journeys
  • Designed the full website with emphasis on graphics and iconography
  • Created service icons and brand elements
  • Conducted stakeholder interviews for product and audience insights

Selected visuals

Exeter City Services homepage with service icons and hero image
Homepage with quick actions and service category icons
Custom service icons designed for the website
Selection of bespoke service icons
News and testimonials section with responsive layout
News, events and client testimonials section
User persona and journey mapping research
Persona development with journey mapping
Stakeholder research and journey mapping documentation
Detailed journey map across awareness to loyalty stages