Freespace
Description
I worked extensively with the client on the brand, graphics and iconography before moving on to the website design. There was also several rounds of interviews with stakeholders to gain an important insight into the products and client base.
Client
FreespaceRoles
Designer, User Experience, Illustrator, Brand Creator,
Products
Wireframes
Designs
The Problem
There was a real need to make the site more understandable from a customers perspective as to exactly what the products are. There are very specific scenarios for the sensors to be used in and very measurable benefits from being used.
The Solution
We put a lot of thought into the new structure of the site to make the pathways to information more obvious. Descriptive headings were used to better signpost sections of interest and sharp iconography was created to create the visual language.
Sitemap
Brand swatch #1
Brand
Brand swatch #2
Lo-fi Landing page
Screen #1
Screen #2
Graphics
Icon example #1
Icon example #2
Icon example #3
Delivered:
- Stakeholder interviews
- Brand discovery
- Site map
- Competitor analysis
- Prototype XS & LG
- Website design XS & LG
- Icon set
Services:
- Research
- Branding
- UI design
- Illustration
- Graphic design